Each year I am humbled by the number of students and families who seek out my advice for their college applications. It is humbling because there are certainly a large number of people who work as education consultants, but students and families know my push for access makes the experience with me unique. Part of this unique experience is that I can identify where gaps are and address those accordingly. So far this academic year, I have worked with immigration attorneys, brushed up on Calculus to advise in Advanced Placement Physics, created a curriculum for Advanced Placement World Studies, and even guided tremendous college athletes to nice recruitment packages at Yale, Penn, and Dartmouth, among others. It has been a fantastic year thus far and I am truly grateful.

But I am always revising and attempting to find ways to make me more accessible to more people, and to ensure that I am matching the services that I provide to what families and students actually need and will use. To this end, I designed a new pricing structure that you can find here.

Part of the way that I devised the new plan was to think of a service provider that is comparable. As a former college athlete and someone who likes to maintain some level of health and fitness, I have worked with personal trainers a few times. So that was it—a personal trainer! Imagine going to a personal trainer and asking for help to lose fifty pounds. The trainer might say she will create a diet plan, exercise regiment, and even have the client maintain a journal to analyze sleep and stress. I consider the Blue clients to be those that take all of that advice. By saying that one will stick to a diet plan, the other components are easier to create and manipulate. In my case, this would be using the Curriculum portion. If a student is able to find success in honors and AP classes, many of the other components automatically fall into place.

Standard clients are those that cannot, for various reasons, do the Curriculum portion. Perhaps they go to a school that requires specific courses or does not have others; or perhaps they have rehearsals or practices for long hours or there is another priority in the home that doesn’t allow them to do specific work. To use my example, it would be as though I told the trainer I would not diet, but still wanted to reach the goal. This means that we would be more dependent on the other arms. To use a recent example, a school only offers AP Physics for 11th graders who want an advanced science. But that would mean the student has some mastery in topics in Trigonometry and perhaps Calculus. If the student is not willing to work on those topics beforehand, I wouldn’t recommend AP Physics and then we would have to be more strategic in how we demonstrate in another way. Perhaps an SAT II Subject Test in one of the Physics courses. Perhaps being more strategic about the teacher recommendations. Either way it would mean more work in another area.

I wanted to take this opportunity to explain my thoughts behind creating the new plan. And as always, I look forward to hearing from you.